Last Updated on 4 महीना by Abhishek Kumar
Ignou Assignment In Course BEGG 171 . Elaborate the seven C’s of Communication? – Ignou Assignment BEGG 171.
Elaborate the seven C’s of Communication?
So far we have discussed the functions, elements and kinds of communication. Now we shall be discussing the most important part of communication, which is designing communication – the most complex but most interesting part of the subject.
Designing communication is a complex process. It begins at a high level, with good questions and good listening, and ends in constructing a presentation, document, system or user’s experience. Here are the seven C’s, in order:
(1.) Content
This is the best possible measure of communication effectiveness. What do you want your audience to walk away with and remember? Once you have defined your prime question, set out to answer it. What information is required? Do you have the answer already, or do you need to search it out? The content determines the audience.
Hence, the message must have the meaning for the receiver and it must be compatible with his/her value system.
(2.) Context
The context must be clear and should not contradict the message. It must provide for participation and play back what’s going on. Do you understand the situation? Is there a dead elephant in the middle of the room that you are not aware of? Ask good questions. You’ll need a clear goal before you begin to design any communication.
(3.) Channels
Only the established channels of communication should be used – channels that the receiver uses and respects-creating new ones is difficult. Different channels have different effects and serve effectively in different stages of the diffusion process.
(4.) Clarity
This is one of the hardest parts of the process and most often neglected. People’s attention will quickly drift they expect you to get to the point. Learn to edit. The message must be put in simple terms. Words must mean the same thing to the receiver as they do to the sender.
Complex issues must be compressed into theme slogans that have simplicity and clarity. The farther a message has to travel, the simpler it should be.
(5.) Composition
Now it’s time to design the way you will tell your story. Think in terms of both written and visual composition. When writing, who are your main characters? How will you set up the scene? What are the goals and conflicts that will develop?
How will the story reach a resolution? In visual terms, where will the reader begin? How will you lead the eye around the page? In all your compositional thinking, how will you engage your audience? How will you keep them engaged?
Writing down, forces you to think it through. Communication must break down into basic “building blocks” of content. Formulate the information into clusters and groups. What patterns emerge? How can you make the information more modular? Given your goal, what is the most fundamental unit of information? You can use index cards to break down information into modules.
(6.) Contrast
What are the differences that matter? Use contrast to highlight them: Big vs. little; rough vs. smooth; black vs. white. When making any point, ask, “in comparison with what?” Contrast is a trigger to the brain that says “pay attention!”
(7.) Consistency
Unless you are highlighting differences, keep things like color, fonts, spacing and type sizes consistent to avoid distracting people. Research shows that any extraneous information will detract from people’s ability to assimilate and learn. Communication is an unending process. It requires repetition to achieve penetration. The story must be consistent.
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